Asset managers are looking to grow distribution,
Asset managers are looking to grow distribution, but many of the old ways of reaching new markets aren’t working anymore, or simply don’t generate sufficient return on investment. Growing third-party distribution is the No. 1 objective for asset managers currently, with a recent Cerulli survey reporting that more than four in five firms (85%) place top priority on expanding their reach, particularly in the independent and hybrid RIA market. Fund managers aren’t limiting their efforts to RIAs, however. They’re seeking growth across channels from public funds, endowments and foundations to family offices. They are missing the biggest opportunity — selling direct to high-net-worth individuals — and advisors may be missing out as well using the same techniques to grow their practices.